Our Story

about us

With a wealth of experience in selecting the world’s finest antique jewellery, Avenue J is one of the most unique destination jewellery stores nationwide. Showcasing an extensive range of stunning and rare one-off pieces from the Georgian, Victorian, Art Nouveau, Edwardian and Art Deco periods, we offer an array of divine treasures that have been sourced from all over the world. Our exquisite modern collection includes Diamonds, Emeralds, Rubies, Sapphires, Morganite, Tahitian and Australian South Sea Pearls, Opals and handmade designer pieces from Ayala Bar. The diversity of our beautiful range is truly a sight to be seen and experienced. 

Our passionate and friendly team are always on hand to help you find something special that speaks to you, including our in-house jeweller who can work with you to design and create your very own unique piece. For those who love the finer things in life, shop online now or visit us in store:

Shop 14, Zanzibar Resort, 47-51 Mooloolaba Esplanade, Mooloolaba, Queensland 4557

meet sue

Sue is the owner of Avenue J Jewellery, and she has created one of the most unique destination stores on the Sunshine Coast.

Her passion and love for jewellery began at a young age, and when you browse our collection in store it’s easy to see that her keen eye for beauty and meticulous selection criteria ensures that only the most unique pieces are added to our collection. 

Sue’s passion expands across the Georgian, Victorian and Art Deco periods, to the modern. Her personal preferences are often influenced by mood and the season, and she loves the story that jewellery tells, from different times in history to the locations and possible historical connections. Sue began her career in a popular antique jewellery store in the Heritage-listed Brisbane Arcade. It was during her 15 years managing the store that she was able to learn an abundance of skills and develop her passion for jewellery. Seeking a sea change, Sue moved to the Sunshine Coast where she opened a fashion store, Avenue J Couture. With a small amount of jewellery on offer, Sue soon realised there was greater potential to open an exclusive jewellery shop.

Within a few short years, Avenue J Jewellery has become a favourite of both residents and visitors to the coast, with customers describing our collection as unique, elegant, bespoke, beautiful, exquisite, and emphasised on quality. In offering both antique and modern jewellery, there is something in store for everyone. The goal for Sue and the team is to offer an opportunity for everyone to have a lovely, positive experience whilst finding unique pieces to treasure forever.